About Image
ART DIRECTOR
Based in HONG KONG

about

(02)
less is more – mies van der rohe
Fumi is a globally inspired creative professional. Originally from Japan and shaped by the vibrant culture of Hong Kong, she has a diverse multicultural background enriched by her education and career in the United States. This global perspective infuses her work with a unique understanding of varied markets, brands and audiences.

Fumi has made her mark across various industries, with experience in both agency and in-house environments. Guided by a "less is more" philosophy, her design approach emphasizes simplicity and intuitiveness, reflecting the thoughtful strategy behind her work. This philosophy drives her to create designs that are not only elegant but also harmonize form and function.

With an adaptable skill set and an eye for detail, Fumi excels at creating compelling brand identities and orchestrating comprehensive marketing campaigns. Her innovative vision and international experience make her an asset in today’s ever-evolving creative landscape.
experience
2023-Now
Freelancer
2021-2023
The New Moon
2021-2023
The Good Studio
2019-2021
Lane Crawford
2018-2019
A Work of Substance
2016-2018
Grana
featured clientS
Woomii
Nagnata
Lane Crawford
ZA Bank
K for Kids Foundation
SERVICE
Art Direction
Creative Strategy
Content Strategy
Branding
Logo & Visual Identity
Marketing Design
Digital Design
Print Design